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The Total Package
The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
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Viac o knihe
Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.
Nákup knihy
The Total Package, Thomas Hine
- Jazyk
- Rok vydania
- 1997
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- Titul
- The Total Package
- Podtitul
- The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
- Jazyk
- anglicky
- Autori
- Thomas Hine
- Vydavateľ
- Back Bay Books
- Rok vydania
- 1997
- Väzba
- mäkká
- Počet strán
- 328
- ISBN13
- 9780316365468
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.