Kniha momentálne nie je na sklade
Viac o knihe
Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.
Nákup knihy
Global Strategy, Mike W. Peng
- Jazyk
- Rok vydania
- 2021
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Global Strategy
- Jazyk
- anglicky
- Autori
- Mike W. Peng
- Vydavateľ
- Cengage Learning, Inc
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 562
- ISBN13
- 9780357512364
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.