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Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
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Viac o knihe
The narrative delves into Nikola Corporation's rise and fall, focusing on its ambitious promise of sustainable trucking solutions under founder Trevor Milton. Initially attracting significant investor interest, the company faced a dramatic decline following accusations from a short seller, leading to a crisis of trust. This case study examines the interplay of narrative and argumentation in the company's journey, highlighting themes of deception and the challenges of maintaining credibility in the tech industry.
Nákup knihy
Building Trust in Startup Communication, Marius Born
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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- Titul
- Building Trust in Startup Communication
- Podtitul
- Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
- Jazyk
- anglicky
- Autori
- Marius Born
- Vydavateľ
- Springer, Berlin
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 233
- ISBN13
- 9783031632839
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The narrative delves into Nikola Corporation's rise and fall, focusing on its ambitious promise of sustainable trucking solutions under founder Trevor Milton. Initially attracting significant investor interest, the company faced a dramatic decline following accusations from a short seller, leading to a crisis of trust. This case study examines the interplay of narrative and argumentation in the company's journey, highlighting themes of deception and the challenges of maintaining credibility in the tech industry.