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Designed specifically for postgraduate students in strategy, this engaging text offers practical insights tailored for MBA programs. It combines theoretical frameworks with real-world applications, making complex concepts accessible and relevant. The book emphasizes critical thinking and strategic analysis, equipping students with the tools needed to navigate contemporary business challenges effectively.
Nákup knihy
Making Strategy, Fran Ackermann, Colin Eden
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Making Strategy
- Podtitul
- Mapping Out Strategic Success
- Jazyk
- anglicky
- Autori
- Fran Ackermann, Colin Eden
- Vydavateľ
- Sage Publications Ltd
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 376
- ISBN13
- 9781849201209
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Designed specifically for postgraduate students in strategy, this engaging text offers practical insights tailored for MBA programs. It combines theoretical frameworks with real-world applications, making complex concepts accessible and relevant. The book emphasizes critical thinking and strategic analysis, equipping students with the tools needed to navigate contemporary business challenges effectively.