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Essentials of marketing

Autori

Frances Brassington
Stephen Pettitt

Viac o knihe

This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.

Parametre

ISBN: 9780273687856
Vydavateľstvo: Prentice Hall Financial Times, an imprint of Pearson Education

Kategórie

Marketing a PR

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Variant knihy

2005, mäkká

Nákup knihy

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