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The book explores the profound transformation in consumer behavior driven by digital technology and media. It examines how these advancements have reshaped purchasing habits, preferences, and interactions with brands. By analyzing contemporary trends, it highlights the impact of social media, e-commerce, and mobile devices on consumer decision-making processes, providing insights into the evolving landscape of marketing and retail.
Nákup knihy
Think More Analogue, Be More Digital, James Harris
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Think More Analogue, Be More Digital
- Jazyk
- anglicky
- Autori
- James Harris
- Vydavateľ
- Lulu.com
- Rok vydania
- 2015
- Väzba
- pevná
- Počet strán
- 124
- ISBN13
- 9781326212773
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book explores the profound transformation in consumer behavior driven by digital technology and media. It examines how these advancements have reshaped purchasing habits, preferences, and interactions with brands. By analyzing contemporary trends, it highlights the impact of social media, e-commerce, and mobile devices on consumer decision-making processes, providing insights into the evolving landscape of marketing and retail.