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Exploring the pervasive nature of brands, this book delves into their various forms and impacts on everyday life. It examines how brands infiltrate different environments, from urban settings to personal spaces, and encourages readers to consider the deeper meanings and implications of branding in society. Through insightful analysis, it invites a critical reflection on the role brands play in shaping perceptions and experiences.
Nákup knihy
Brands, Celia Lury
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Brands
- Podtitul
- The Logos of the Global Economy
- Jazyk
- anglicky
- Autori
- Celia Lury
- Vydavateľ
- Routledge
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 208
- ISBN13
- 9780415251822
- Kategórie
- Spoločenské vedy, Podnikanie a ekonómia
- Anotácia
- Exploring the pervasive nature of brands, this book delves into their various forms and impacts on everyday life. It examines how brands infiltrate different environments, from urban settings to personal spaces, and encourages readers to consider the deeper meanings and implications of branding in society. Through insightful analysis, it invites a critical reflection on the role brands play in shaping perceptions and experiences.