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Focusing on the management of enterprise-wide CRM solutions, this book reveals insights into the risks and truths often overlooked by organizations implementing such technologies. It emphasizes a structured approach applicable not only to CRM but also to other complex IT solutions like ERP. Aimed at seasoned IT project managers, it encourages critical thinking about reliance on trusted advisors and highlights the importance of combining formal education with practical experience. Ultimately, it seeks to enhance the success of CRM initiatives through informed management strategies.
Nákup knihy
Crm Project Management: Managing OTS Enterprise Wide Application Implementations, James Bamford
- Jazyk
- Rok vydania
- 2005
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- Titul
- Crm Project Management: Managing OTS Enterprise Wide Application Implementations
- Jazyk
- anglicky
- Autori
- James Bamford
- Vydavateľ
- Cengage Learning
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 215
- ISBN13
- 9780759363595
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the management of enterprise-wide CRM solutions, this book reveals insights into the risks and truths often overlooked by organizations implementing such technologies. It emphasizes a structured approach applicable not only to CRM but also to other complex IT solutions like ERP. Aimed at seasoned IT project managers, it encourages critical thinking about reliance on trusted advisors and highlights the importance of combining formal education with practical experience. Ultimately, it seeks to enhance the success of CRM initiatives through informed management strategies.