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Focusing on the concept of Brand Harmony, this book reveals how organizations can unify their messaging to enhance customer experience. It emphasizes the importance of aligning all employees to communicate a cohesive brand story, moving branding beyond traditional marketing roles. The author dispels common myths and provides practical exercises, along with real-life examples, to guide readers through the branding process. This approach promises to deliver dynamic results by ensuring that every aspect of a company contributes to a harmonious brand identity.
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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience, Steve Yastrow
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
- Jazyk
- anglicky
- Autori
- Steve Yastrow
- Vydavateľ
- Select Books (NY)
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 176
- ISBN13
- 9781590791998
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the concept of Brand Harmony, this book reveals how organizations can unify their messaging to enhance customer experience. It emphasizes the importance of aligning all employees to communicate a cohesive brand story, moving branding beyond traditional marketing roles. The author dispels common myths and provides practical exercises, along with real-life examples, to guide readers through the branding process. This approach promises to deliver dynamic results by ensuring that every aspect of a company contributes to a harmonious brand identity.