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The book delves into the significant impact of women's spending power on advertising and marketing, highlighting that they control a substantial portion of disposable income in the U.S. Bernice Kanner, a noted marketing expert, combines demographic insights with engaging anecdotes to illustrate how the advertising industry has adapted to cater to a female-dominated market. By examining various sectors such as apparel, finance, and technology, she reveals successful strategies employed to engage women consumers effectively.
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Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women, Bernice Kanner
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
- Jazyk
- anglicky
- Autori
- Bernice Kanner
- Vydavateľ
- McGraw Hill LLC
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 224
- ISBN13
- 9780071737753
- Kategórie
- Stará reklama, Podnikanie a ekonómia
- Anotácia
- The book delves into the significant impact of women's spending power on advertising and marketing, highlighting that they control a substantial portion of disposable income in the U.S. Bernice Kanner, a noted marketing expert, combines demographic insights with engaging anecdotes to illustrate how the advertising industry has adapted to cater to a female-dominated market. By examining various sectors such as apparel, finance, and technology, she reveals successful strategies employed to engage women consumers effectively.