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Focusing on the challenges faced by the airline industry during a crisis, the book explores fundamental business strategies and the reasons behind past failures. It emphasizes the need for innovative thinking to address key issues affecting viability in a globalized market. By analyzing what went wrong and advocating for radical changes, it aims to provide insights that can help prevent similar mistakes in the future.
Nákup knihy
Stormy Skies, Paul Clark
- Jazyk
- Rok vydania
- 2010
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- Titul
- Stormy Skies
- Podtitul
- Airlines in Crisis
- Jazyk
- anglicky
- Autori
- Paul Clark
- Vydavateľ
- CRC Press
- Vydavateľ
- 2010
- Väzba
- pevná
- Počet strán
- 178
- ISBN13
- 9780754678878
- Kategórie
- Technika / Strojárenstvo, Ekológia
- Anotácia
- Focusing on the challenges faced by the airline industry during a crisis, the book explores fundamental business strategies and the reasons behind past failures. It emphasizes the need for innovative thinking to address key issues affecting viability in a globalized market. By analyzing what went wrong and advocating for radical changes, it aims to provide insights that can help prevent similar mistakes in the future.