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Language and the Market

Parametre

Počet strán
286 stránok
Čas čítania
11 hodin

Viac o knihe

Exploring the intricate relationship between language and market forces, this volume challenges the prevailing negative perceptions of market impacts on sociolinguistics and applied linguistics. Through diverse case studies, including a call center in India and Sámi rap music, it presents a range of methodological approaches to illustrate how market processes influence language use and vice versa. The interdisciplinary nature of the work incorporates insights from economics, media studies, and cultural studies, offering a comprehensive examination of globalization's effects on language.

Nákup knihy

Language and the Market, Gerlinde Mautner

Jazyk
Rok vydania
2010
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