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Language and the Market
Autori
Parametre
- Počet strán
- 286 stránok
- Čas čítania
- 11 hodin
Viac o knihe
Exploring the intricate relationship between language and market forces, this volume challenges the prevailing negative perceptions of market impacts on sociolinguistics and applied linguistics. Through diverse case studies, including a call center in India and Sámi rap music, it presents a range of methodological approaches to illustrate how market processes influence language use and vice versa. The interdisciplinary nature of the work incorporates insights from economics, media studies, and cultural studies, offering a comprehensive examination of globalization's effects on language.
Nákup knihy
Language and the Market, Gerlinde Mautner
- Jazyk
- Rok vydania
- 2010
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Doručenie
- V rámci SR doručíme do 2 pracovných dní
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Language and the Market
- Jazyk
- anglicky
- Autori
- Gerlinde Mautner
- Vydavateľ
- Springer Nature Singapore
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 286
- ISBN13
- 9780230210608
- Kategórie
- Podnikanie a ekonómia, Jazykové slovníky a učebnice
- Anotácia
- Exploring the intricate relationship between language and market forces, this volume challenges the prevailing negative perceptions of market impacts on sociolinguistics and applied linguistics. Through diverse case studies, including a call center in India and Sámi rap music, it presents a range of methodological approaches to illustrate how market processes influence language use and vice versa. The interdisciplinary nature of the work incorporates insights from economics, media studies, and cultural studies, offering a comprehensive examination of globalization's effects on language.