Summary: The Neglected Firm

The book emphasizes the dual responsibility of managers in balancing the current operations of their firm with future growth and innovation. It discusses the concept of “the neglected firm,” highlighting the importance of strategic foresight and proactive management. By addressing both present challenges and future opportunities, managers can ensure sustainability and competitiveness. The summary provides insights into effective management practices that foster long-term success while navigating the complexities of today’s business environment.