Kniha momentálne nie je na sklade
Viac o knihe
Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.
Nákup knihy
Brand Journalism, Andy Bull
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Brand Journalism
- Jazyk
- anglicky
- Autori
- Andy Bull
- Vydavateľ
- Routledge
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 278
- ISBN13
- 9780415638104
- Kategórie
- Dejiny / História, Publicistika
- Anotácia
- Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.