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The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.
Nákup knihy
Moral Markets, Nico Stehr
- Jazyk
- Rok vydania
- 2008
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- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 68,50 €
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- Titul
- Moral Markets
- Podtitul
- How Knowledge and Affluence Change Consumers and Products
- Jazyk
- anglicky
- Autori
- Nico Stehr
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 288
- ISBN13
- 9781594514579
- Kategórie
- Spoločenské vedy
- Anotácia
- The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.