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Managing Network Resources

Alliances, Affiliations, and Other Relational Assets

Autori

342 stránok

Viac o knihe

The book explores how alliances shape the behavior and performance of modern firms, focusing on the concept of 'network resources' that emerge from these relationships. Ranjay Gulati analyzes how successful companies effectively manage these resources and their impact on strategic decisions, resource access, and the overall legitimacy of the firm in the marketplace.

Parametre

ISBN
9780199299850
Vydavateľstvo
OUP UK

Kategórie

Variant knihy

2007, mäkká

Nákup knihy

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