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The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.
Nákup knihy
Winning at Innovation, Philip Kotler, Kenneth A. Loparo
- Jazyk
- Rok vydania
- 2011
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- (pevná)
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- Titul
- Winning at Innovation
- Podtitul
- The A-To-F Model
- Jazyk
- anglicky
- Autori
- Philip Kotler, Kenneth A. Loparo
- Vydavateľ
- Palgrave MacMillan UK
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 272
- ISBN13
- 9780230343436
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.