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Why Advertising Fails

And How to Make Yours Succeed

Autori

224 stránok

Viac o knihe

The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.

Parametre

ISBN
9781642253467

Kategórie

Variant knihy

2021, mäkká

Nákup knihy

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