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Why Advertising Fails
And How to Make Yours Succeed
Autori
224 stránok
Viac o knihe
The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.
Variant knihy
2021, mäkká
Nákup knihy
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