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This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
Nákup knihy
Strategic Management, Richard L. Lynch
- Jazyk
- Rok vydania
- 2009
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- Titul
- Strategic Management
- Jazyk
- anglicky
- Autori
- Richard L. Lynch
- Vydavateľ
- Financial Times/Prentice Hall
- Rok vydania
- 2009
- Väzba
- pevná s prebalom
- ISBN10
- 0273716387
- ISBN13
- 9780273716389
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.