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Focusing on the art of storytelling in a saturated social media landscape, Gary Vaynerchuk emphasizes the importance of delivering value before asking for engagement. He advocates for a strategy of providing helpful content ("jabs") followed by a clear call to action ("right hook"). The book offers practical advice on crafting messages tailored to specific platforms, highlighting the nuances of each social network. Through real-world examples, Vaynerchuk illustrates how to connect authentically with audiences and stand out in a crowded digital environment.
Nákup knihy
Summary: Jab, Jab, Jab, Right Hook, Businessnews Publishing
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Summary: Jab, Jab, Jab, Right Hook
- Podtitul
- Review and Analysis of Vaynerchuk's Book
- Jazyk
- anglicky
- Autori
- Businessnews Publishing
- Vydavateľ
- Business Book Summaries
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9782511043769
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the art of storytelling in a saturated social media landscape, Gary Vaynerchuk emphasizes the importance of delivering value before asking for engagement. He advocates for a strategy of providing helpful content ("jabs") followed by a clear call to action ("right hook"). The book offers practical advice on crafting messages tailored to specific platforms, highlighting the nuances of each social network. Through real-world examples, Vaynerchuk illustrates how to connect authentically with audiences and stand out in a crowded digital environment.