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The textbook delves into essential concepts of behavioral economics, offering detailed explanations of key ideas like mental accounting, prospect theory, present bias, inequality aversion, and learning. It aims to equip students with a comprehensive understanding of how psychological factors influence economic decision-making.
Nákup knihy
Behavioral Economics, Edward Cartwright
- Jazyk
- Rok vydania
- 2018,
- Stav knihy
- Dobrá
- Cena
- 29,45 €
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- Titul
- Behavioral Economics
- Jazyk
- anglicky
- Autori
- Edward Cartwright
- Vydavateľ
- Routledge, Taylor & Francis Group
- Vydavateľ
- 2018
- Väzba
- mäkká
- ISBN10
- 1138097128
- ISBN13
- 9781138097124
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The textbook delves into essential concepts of behavioral economics, offering detailed explanations of key ideas like mental accounting, prospect theory, present bias, inequality aversion, and learning. It aims to equip students with a comprehensive understanding of how psychological factors influence economic decision-making.