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Focusing on business as a cultural artifact, John J. Clancy explores the historical and contemporary landscape of corporate America. He delves into the influence of language, imagery, values, and beliefs on the role of business in society, offering a fresh perspective that transcends traditional economic and managerial analyses. This unique approach reveals how these elements shape corporate identity and societal impact, providing insights into the deeper cultural significance of business practices.
Nákup knihy
The Invisible Powers, John J. Clancy
- Jazyk
- Rok vydania
- 1999
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- Titul
- The Invisible Powers
- Podtitul
- The Language of Business
- Jazyk
- anglicky
- Autori
- John J. Clancy
- Vydavateľ
- RLPG/Galleys
- Vydavateľ
- 1999
- Väzba
- pevná
- Počet strán
- 348
- ISBN13
- 9780739100738
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on business as a cultural artifact, John J. Clancy explores the historical and contemporary landscape of corporate America. He delves into the influence of language, imagery, values, and beliefs on the role of business in society, offering a fresh perspective that transcends traditional economic and managerial analyses. This unique approach reveals how these elements shape corporate identity and societal impact, providing insights into the deeper cultural significance of business practices.