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Counter-intuitive marketing strategies employed by iconic brands like Coca-Cola, General Motors, and Google reveal that ignoring conventional wisdom can lead to significant growth. Through various case studies, the book demonstrates how these unconventional approaches can be effectively adapted by small and mid-sized companies to enhance their market presence and drive success.
Nákup knihy
Power Branding, Steve McKee
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (pevná s prebalom)
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- Titul
- Power Branding
- Podtitul
- Leveraging the Success of the World's Best Brands
- Jazyk
- anglicky
- Autori
- Steve McKee
- Vydavateľ
- St. Martin's Press
- Rok vydania
- 2014
- Väzba
- pevná s prebalom
- Počet strán
- 260
- ISBN13
- 9781137278845
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Counter-intuitive marketing strategies employed by iconic brands like Coca-Cola, General Motors, and Google reveal that ignoring conventional wisdom can lead to significant growth. Through various case studies, the book demonstrates how these unconventional approaches can be effectively adapted by small and mid-sized companies to enhance their market presence and drive success.