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The book addresses the evolving landscape of retail, emphasizing the impact of the internet, informed consumers, and technological advancements on trading conditions. It serves as a comprehensive guide for students, equipping them with essential skills to navigate the complexities of retail product management. The third edition builds on established concepts, ensuring readers are well-prepared for the competitive environment of modern retail.
Nákup knihy
Retail Product Management, Rosemary Varley
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Retail Product Management
- Podtitul
- Buying and Merchandising
- Jazyk
- anglicky
- Autori
- Rosemary Varley
- Vydavateľ
- Routledge
- Rok vydania
- 2014
- Väzba
- pevná
- Počet strán
- 300
- ISBN13
- 9780415577571
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book addresses the evolving landscape of retail, emphasizing the impact of the internet, informed consumers, and technological advancements on trading conditions. It serves as a comprehensive guide for students, equipping them with essential skills to navigate the complexities of retail product management. The third edition builds on established concepts, ensuring readers are well-prepared for the competitive environment of modern retail.