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Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.
Nákup knihy
Demystifying Marketing: A Guide to the Fundamentals for Engineers, Patrick Forsyth
- Jazyk
- Rok vydania
- 2007
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- (mäkká)
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- Titul
- Demystifying Marketing: A Guide to the Fundamentals for Engineers
- Jazyk
- anglicky
- Autori
- Patrick Forsyth
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 216
- ISBN13
- 9780863418068
- Kategórie
- Podnikanie a ekonómia, Elektrotechnika
- Anotácia
- Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.