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Crystallizing Public Opinion

Autori

102 stránok

Viac o knihe

The book introduces the foundational concepts of public relations, detailing how public opinion can be shaped and influenced. Edward Bernays explores the techniques and strategies used to communicate effectively with the public, highlighting the importance of understanding audience perceptions. Through his insights, Bernays establishes public relations as a vital discipline, emphasizing its role in shaping social attitudes and behaviors.

Parametre

ISBN
9781644390474

Kategórie

Variant knihy

2019, pevná s prebalom

Nákup knihy

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