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Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.
Nákup knihy
Managing Robotics in Retail, Patrick Meyer
- Jazyk
- Rok vydania
- 2022
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- Titul
- Managing Robotics in Retail
- Podtitul
- A Service Systems Perspective
- Jazyk
- anglicky
- Autori
- Patrick Meyer
- Vydavateľ
- Springer Fachmedien Wiesbaden
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 336
- ISBN13
- 9783658374990
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.