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Focusing on sustainable competitive advantage, this book explores how firms navigate a complex global landscape marked by extensive geographic reach, marketing convergence, and cross-national interdependencies. It delves into strategies that enable businesses to thrive amidst these challenges, offering insights into effective practices for maintaining competitiveness in an increasingly interconnected world.
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The Role of Resources in Global Competition, John Fahy
- Jazyk
- Rok vydania
- 2001
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- Titul
- The Role of Resources in Global Competition
- Jazyk
- anglicky
- Autori
- John Fahy
- Vydavateľ
- Taylor & Francis
- Vydavateľ
- 2001
- Väzba
- pevná
- Počet strán
- 218
- ISBN13
- 9780415237116
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on sustainable competitive advantage, this book explores how firms navigate a complex global landscape marked by extensive geographic reach, marketing convergence, and cross-national interdependencies. It delves into strategies that enable businesses to thrive amidst these challenges, offering insights into effective practices for maintaining competitiveness in an increasingly interconnected world.