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Global Business
Positioning Ventures Ahead
Autori
Viac o knihe
Focusing on the essentials of international marketing, the authors provide insights that facilitate successful global business ventures. Their expertise aims to equip readers with practical knowledge to navigate the complexities of marketing in diverse international markets, ensuring a smoother transition and effective strategies for overseas operations.
Nákup knihy
Global Business, Michael R Czinkota, Ilkka A. Ronkainen
- Jazyk
- Rok vydania
- 2010
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2021 2022 2023
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- Titul
- Global Business
- Podtitul
- Positioning Ventures Ahead
- Jazyk
- anglicky
- Autori
- Michael R Czinkota, Ilkka A. Ronkainen
- Vydavateľ
- Routledge
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 272
- ISBN13
- 9780415801942
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the essentials of international marketing, the authors provide insights that facilitate successful global business ventures. Their expertise aims to equip readers with practical knowledge to navigate the complexities of marketing in diverse international markets, ensuring a smoother transition and effective strategies for overseas operations.