The Sports Event Management and Marketing Playbook

Focusing on the comprehensive planning and execution of live sports events, this authoritative textbook offers a step-by-step approach that encompasses development, management, marketing, and post-event evaluation. It incorporates real-life case studies to illustrate key concepts, along with summaries and skill-building exercises for enhanced learning. Authored by experienced industry professionals, the book covers essential topics such as revenue streams, sponsor relationships, guest management, crisis response, and media partnerships, making it an invaluable resource for students in related fields.