Kniha momentálne nie je na sklade
Toolbox for Marketing and Management
Creative Concepts, Forecasting Methods, and Analytical Instruments
Autori
Viac o knihe
Focusing on practical applications, this book equips modern marketing managers with essential tools for strategy design and general management. It covers a broad spectrum of topics, including goal setting, strategic analysis, consumer value models, and budgeting. Emphasizing change management and digital transformation, it provides insights into creating a clear vision and implementing effective processes. This resource is particularly beneficial for professionals and advanced MBA students seeking hands-on techniques and real-life applications in the marketing field.
Nákup knihy
Toolbox for Marketing and Management, Ralf T. Kreutzer
- Jazyk
- Rok vydania
- 2019
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Toolbox for Marketing and Management
- Podtitul
- Creative Concepts, Forecasting Methods, and Analytical Instruments
- Jazyk
- anglicky
- Autori
- Ralf T. Kreutzer
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2019
- Väzba
- pevná
- Počet strán
- 280
- ISBN13
- 9783030138226
- Kategórie
- Podnikanie a ekonómia, Matematika
- Anotácia
- Focusing on practical applications, this book equips modern marketing managers with essential tools for strategy design and general management. It covers a broad spectrum of topics, including goal setting, strategic analysis, consumer value models, and budgeting. Emphasizing change management and digital transformation, it provides insights into creating a clear vision and implementing effective processes. This resource is particularly beneficial for professionals and advanced MBA students seeking hands-on techniques and real-life applications in the marketing field.