Kniha momentálne nie je na sklade
Viac o knihe
Exploring the significance of brands in American society, this book employs a cultural studies approach enriched with illustrations and the author's drawings. It delves into various theories, including semiotics and psychoanalysis, to analyze consumer culture. By incorporating insights from notable thinkers, the text provides a comprehensive understanding of the complexities and influences of branding in contemporary life.
Nákup knihy
Brands and Cultural Analysis, Arthur Asa Berger
- Jazyk
- Rok vydania
- 2019
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Brands and Cultural Analysis
- Jazyk
- anglicky
- Autori
- Arthur Asa Berger
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2019
- Väzba
- pevná
- Počet strán
- 204
- ISBN13
- 9783030247089
- Kategórie
- Spoločenské vedy
- Anotácia
- Exploring the significance of brands in American society, this book employs a cultural studies approach enriched with illustrations and the author's drawings. It delves into various theories, including semiotics and psychoanalysis, to analyze consumer culture. By incorporating insights from notable thinkers, the text provides a comprehensive understanding of the complexities and influences of branding in contemporary life.