Parametre
Kategórie
Viac o knihe
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Nákup knihy
Crossing the Chasm, Geoffrey A. Moore
- Jazyk
- Rok vydania
- 1999
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Crossing the Chasm
- Jazyk
- anglicky
- Autori
- Geoffrey A. Moore
- Vydavateľ
- HarperBusiness
- Rok vydania
- 1999
- Väzba
- mäkká
- ISBN10
- 0066620023
- ISBN13
- 9780066620022
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.