Eating the big fish: How challenger brands can compete against brand leaders
Autori
Viac o knihe
"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986,
Vydanie
1999, pevná s prebalomStav
- Ako nováVypredané
- Dobrá3,67 €
- PoškodenáVypredané
Nákup knihy
- Dostupnosť
- Na sklade
- Cena
- 3,67 €
Doručenie
Platobné metódy
202120222023