Jony Ive. The Genius Behind Apple's Greatest Products

In 1997, Steve Jobs returned to Apple with the daunting task of revitalizing the company he had founded. One night, he discovered a British designer immersed in sketches and prototypes; this was Jony Ive, whose talent Jobs recognized as pivotal for reversing Apple's decline. Their collaboration led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, which transformed industries and established Apple as a powerful brand. Ive emerged as a leading technology innovator, earning numerous awards, a spot on the 2013 Time 100 list, and a knighthood for his contributions to design and enterprise. Despite his accolades, the shy designer, whom Jobs called his 'spiritual partner,' remains largely unknown. This book presents a comprehensive portrait of Ive, drawing from interviews with former colleagues and extensive research. It explores his early passion for industrial design, education at Newcastle Polytechnic, and rapid ascent at Apple, revealing the principles that made him the designer of his generation. As Ive stated, 'Different and new is relatively easy. Doing something that's genuinely better is very hard.' The narrative sheds light on the inner workings of Apple's renowned design team, offering rare insights into their creative processes.