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This book analyzes the online strategy and development of the luxury industry, exploring the Internet's evolution into a trade channel. The author offers a comprehensive evaluation and critical assessment of the tactics needed for managing luxury brands online.
Nákup knihy
Luxury Online. Styles, Systems, Strategies, Uche Okonkwo
- Jazyk
- Rok vydania
- 2010
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- Titul
- Luxury Online. Styles, Systems, Strategies
- Jazyk
- anglicky
- Autori
- Uche Okonkwo
- Vydavateľ
- Palgrave Macmillan
- Vydavateľ
- 2010
- Väzba
- pevná
- ISBN13
- 9780230555365
- Kategórie
- Nezaradené
- Anotácia
- This book analyzes the online strategy and development of the luxury industry, exploring the Internet's evolution into a trade channel. The author offers a comprehensive evaluation and critical assessment of the tactics needed for managing luxury brands online.