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Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Autori

Viac o knihe

Lindstrom's book reveals the secrets of how companies manipulate consumers into buying their products, drawing on over 20 years of marketing experience. He introduces a new class of hidden persuaders and offers insights on their pervasive tactics and ways to protect ourselves from them.

Parametre

ISBN
9780385531757
Vydavateľstvo
Random House Inc

Kategórie

Variant knihy

2013, mäkká

Nákup knihy

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