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Key Marketing Metrics
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"Key Marketing Metrics" is a comprehensive guide to over 50 essential marketing metrics. This updated edition helps you understand their advantages and nuances, choose the right metrics for various challenges, and utilize dashboards for better decision-making. It also covers the latest online metrics and insights into measuring ROI and brand equity.
Nákup knihy
Key Marketing Metrics, Neil Bendle, Paul W. Farris
- Jazyk
- Rok vydania
- 2021
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2021 2022 2023
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- Titul
- Key Marketing Metrics
- Jazyk
- anglicky
- Autori
- Neil Bendle, Paul W. Farris
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2021
- Väzba
- mäkká
- ISBN13
- 9781292360867
- Kategórie
- Nezaradené
- Anotácia
- "Key Marketing Metrics" is a comprehensive guide to over 50 essential marketing metrics. This updated edition helps you understand their advantages and nuances, choose the right metrics for various challenges, and utilize dashboards for better decision-making. It also covers the latest online metrics and insights into measuring ROI and brand equity.