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"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Jazyk
- Rok vydania
- 2020
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- Titul
- Principles of Marketing, Global Edition
- Jazyk
- anglicky
- Autori
- Philip Kotler, Gary Armstrong
- Vydavateľ
- Pearson Education Limited
- Vydavateľ
- 2020
- Väzba
- mäkká
- ISBN13
- 9781292341132
- Kategórie
- Nezaradené
- Anotácia
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.