(Re)inventing the Brand
Autori
Parametre
Kategórie
Viac o knihe
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Nákup knihy
(Re)inventing the Brand, Jean Noël Kapferer
- Jazyk
- Rok vydania
- 2001
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- (Re)inventing the Brand
- Jazyk
- anglicky
- Autori
- Jean Noël Kapferer
- Vydavateľ
- Kogan Page Publishers
- Rok vydania
- 2001
- Väzba
- mäkká
- ISBN10
- 0749435933
- ISBN13
- 9780749435936
- Kategórie
- Marketing a PR
- Anotácia
- Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.