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This textbook merges industry experience with academic insight, offering a practical seven-step marketing planning approach. It features a systematic guide, managerial perspective, and coverage of contemporary topics like branding and social media, supported by real brand mini-cases and extensive online resources for instructors.
Nákup knihy
Marketing Communications, Larry Percy, Lars Bergkvist, John R. Rossiter
- Jazyk
- Rok vydania
- 2018
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Marketing Communications
- Jazyk
- anglicky
- Rok vydania
- 2018
- Väzba
- pevná
- ISBN13
- 9781526438645
- Kategórie
- Podnikanie a ekonómia, Právnická literatúra, Učebnice
- Anotácia
- This textbook merges industry experience with academic insight, offering a practical seven-step marketing planning approach. It features a systematic guide, managerial perspective, and coverage of contemporary topics like branding and social media, supported by real brand mini-cases and extensive online resources for instructors.