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Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.
Nákup knihy
Nation Branding and International Politics, Christopher R. Browning
- Jazyk
- Rok vydania
- 2023
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- Titul
- Nation Branding and International Politics
- Jazyk
- anglicky
- Autori
- Christopher R. Browning
- Vydavateľ
- McGill-Queen's University Press
- Rok vydania
- 2023
- Väzba
- mäkká
- ISBN10
- 0228018919
- ISBN13
- 9780228018919
- Anotácia
- Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.