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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
Nákup knihy
Online Brand Communities, Francisco J Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo
- Jazyk
- Rok vydania
- 2015
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- Titul
- Online Brand Communities
- Podtitul
- Using the Social Web for Branding and Marketing
- Jazyk
- anglicky
- Vydavateľ
- Springer International Publishing AG
- Rok vydania
- 2015
- ISBN10
- 3319248243
- ISBN13
- 9783319248240
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.