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Reveals proven strategies for recognizing and averting damaging crisis communications issues before it's too late. This title also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment.
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Crisis Communications: The Definitive Guide to Managing the Message, Steven A. Finkler, Daniel Lynwood Smith, Thad D Calabrese, Robert M Purtell
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Crisis Communications: The Definitive Guide to Managing the Message
- Jazyk
- anglicky
- Vydavateľ
- McGraw-Hill Education - Europe
- Rok vydania
- 2013
- Väzba
- pevná
- ISBN10
- 0071799214
- ISBN13
- 9780071799218
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Reveals proven strategies for recognizing and averting damaging crisis communications issues before it's too late. This title also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment.