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The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
Nákup knihy
The Buying Brain, Pradeep K. Sinha, Priti Sinha
- Jazyk
- Rok vydania
- 2010
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- (pevná)
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- Titul
- The Buying Brain
- Jazyk
- anglicky
- Autori
- Pradeep K. Sinha, Priti Sinha
- Vydavateľ
- John Wiley And Sons Ltd
- Rok vydania
- 2010
- Väzba
- pevná
- ISBN10
- 0470601779
- ISBN13
- 9780470601778
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.