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Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.
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Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits, Piyush Kumar, Kunal Gupta
- Jazyk
- Rok vydania
- 2011
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- Titul
- Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
- Jazyk
- anglicky
- Autori
- Piyush Kumar, Kunal Gupta
- Vydavateľ
- Business Expert Press
- Vydavateľ
- 2011
- Väzba
- mäkká
- ISBN10
- 1606491938
- ISBN13
- 9781606491935
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.