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This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.
Nákup knihy
The Brand-Driven CEO, David Kincaid
- Jazyk
- Rok vydania
- 2020
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Brand-Driven CEO
- Jazyk
- anglicky
- Autori
- David Kincaid
- Vydavateľ
- University of Toronto Press
- Rok vydania
- 2020
- Väzba
- pevná
- ISBN10
- 1442649852
- ISBN13
- 9781442649859
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.