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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
Nákup knihy
Principles of services marketing, Adrian Palmer
- Jazyk
- Rok vydania
- 2005
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- Titul
- Principles of services marketing
- Jazyk
- anglicky
- Autori
- Adrian Palmer
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2005
- ISBN10
- 0077107942
- ISBN13
- 9780077107949
- Kategórie
- Marketing a PR
- Anotácia
- Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.