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This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.
Nákup knihy
Marketing For Leisure And Tourism, Michaela Morgan
- Jazyk
- Rok vydania
- 1996
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- Titul
- Marketing For Leisure And Tourism
- Jazyk
- anglicky
- Autori
- Michaela Morgan
- Vydavateľ
- Pearson Education (US)
- Vydavateľ
- 1996
- Väzba
- mäkká
- ISBN10
- 0131509888
- ISBN13
- 9780131509887
- Anotácia
- This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.