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The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. This book gives an account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness.
Nákup knihy
Irresistible Empire, Victoria De Grazia
- Jazyk
- Rok vydania
- 2006
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- Titul
- Irresistible Empire
- Jazyk
- anglicky
- Autori
- Victoria De Grazia
- Vydavateľ
- Harvard University Press
- Vydavateľ
- 2006
- Väzba
- mäkká
- ISBN10
- 0674022343
- ISBN13
- 9780674022348
- Anotácia
- The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. This book gives an account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness.